Brand Focus - Alpine View Goggles

To embody the values of a brand in an eyewear product, with a focus on developing form and aesthetic sensibility alongside an understanding of manufacturing and product functionality

The resulting eyewear concept translates Patagonia’s commitment to sustainability, durability, and outdoor performance into a cohesive design solution. Emphasis was placed on material selection, repairability, and long-term use, with form decisions reflecting a balance between technical precision and a refined, rugged aesthetic.